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Your Privacy is Safeguarded & Protected

We collect and use your personal information to make a great shopping experience for you. It is thus our responsibility to let you know how we collect your personal information, use it and protect it. We will let you know of the personal information that we collect, how we intend to use it and why we collect it.

  • We are strongly committed to protecting the privacy of our customers and have taken all necessary and reasonable measures to protect the confidentiality of our customers personal information and its transmission through the website. While no data transmission over the Internet is 100% secure from intrusion, we have used and will continue to use commercially reasonable efforts to ensure the protection of your confidential information.

Your personal information

  • When you register on our website, we ask you for personal information (such as your name, email address and an account password). For payments, we also request credit card or other payment account information which are maintained in encrypted form on secure servers owned by PayPal. We may combine the information you submit under your account with information from third parties in order to provide you with a better experience and to improve the quality of our services.


  • When you visit our website, we send one or more cookies (a small file containing a string of characters) to your computer or other device that uniquely identifies your web browser. We use cookies to improve the quality of our service, including for storing user preferences, improving search results, and tracking user trends, such as how people search and find products. We may set one or more cookies in your browser when you visit our website, including our other websites that use our cookies. Visit the Enable Cookies on more detailed information on how to enable and use them.

  • Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, most website features and services may not function properly if your cookies are disabled. You can decline to submit personal information to any of our services, in which case our website may not be able to provide those services to you.

Server logs and IP address information

  • When you access our website, services or newsletters, our web and email servers automatically record your information. These server logs may include information such as your web request, internet protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

User communications

  • When you send email or other communications to our website, we may retain those communications in order to process your inquiries, respond to your requests and improve our services. Your email address is used to send out emails related to your order information, shipment details and other order related communications. If you have signed up for our newsletter, then you will additionally receive weekly emails keeping you updated with latest products and offers. You may at anytime unsubscribe from our weekly newsletter email list.

Website links

  • We may may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, provide best seller product information, customized content and a better product display experience. We use Google Analytics extensively for this purpose.

  • We only processes personal information for the purposes described in this Privacy Policy and/or the supplementary privacy notices for specific services. In addition to the above, such purposes include:

  • » Providing our services, including the display of customized content;
  • » Auditing, research and analysis in order to maintain, protect and improve our services;
  • » Ensuring the technical functioning of our websites;
  • » Protecting the rights or property of our website, our owners, our management, our users; and
  • » Developing new products and services

Choices for personal information

  • When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use. If we propose to use personal information for any purposes other than those described in this Privacy Policy and/or in the specific service privacy notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Privacy Policy and/or in the supplementary service privacy notices, unless we have obtained your prior consent.

Information security

  • We take appropriate security measures to protect against unauthorized access too or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

  • We restrict access to personal information to our employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

  • We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services or as otherwise permitted under this Privacy Policy. We take reasonable steps to ensure that the personal information we process is accurate, complete and current, but we depend on our customers to update or correct their personal information whenever necessary.

Updating your personal information

  • When you use our website, we make good faith efforts to provide you with access to your personal information and to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical.

Law enforcement

  • We regularly review its compliance with this Security & Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or our treatment of personal information by contacting us through this website's Contact Us page.

  • When we receive formal written complaints, it is our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between us and an individual.

Effective Date: 27th February '2014

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